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MrBeast

YouTube Channel Analysis Report

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What Your Data Is Telling You

Your top video hit 467 million views while your worst barely cracked 52 million — that's a 9x difference that reveals exactly which content formulas print money and which kill channels. The data shows your survival challenges with extreme timeframes absolutely dominate everything else. Your island survival, nuclear bunker, and wilderness videos consistently break 300M+ views because they tap into primal survival anxiety while dangling life-changing money. But you keep diluting this winning formula with charity content and personal videos that your audience actively rejects. The Winning Patterns section breaks down the four title formulas behind your biggest hits, while What's Killing Your Views reveals why your recent uploads are averaging 40% fewer views than your peak. Your audience wants mythical MrBeast creating impossible challenges, not vulnerable Jimmy sharing feelings — the Brutal Truths section explains why "Hi Me In 10 Years" became your worst performer. The Thumbnail Analysis shows...

Key Metrics

Latest Videos

50

Total Views

10280.4M

10,280,379,873

Average Views

205.6M

205,607,597

Median Views

174.1M

174,119,057

Highest Views

467.7M

467,731,409

Lowest Views

52.2M

52,168,867

Video Performance Tiers

Videos 30+ days old ranked by views. Breakout threshold: 311,514,036 views

🚀 Breakout Hits(8 videos)

7 Days Stranded On An Island

1 years ago · 22:26

467,731,409

views

50 YouTubers Fight For $1,000,000

1 years ago · 41:27

443,291,519

views

World’s Deadliest Obstacle Course!

1 years ago · 28:25

404,707,305

views

📈 Above Average(13 videos)

I Survived 7 Days In An Abandoned City

1 years ago · 17:24

335,677,864

views

Ages 1 - 100 Decide Who Wins $250,000

1 years ago · 40:02

311,514,036

views

I Spent 7 Days In Solitary Confinement

2 years ago · 20:16

275,814,433

views

📉 Below Average(18 videos)

2,000 People Fight For $5,000,000

1 years ago · 24:45

194,431,928

views

100 Identical Twins Fight For $250,000

1 years ago · 35:40

192,680,800

views

Protect $500,000 Keep It!

2 years ago · 15:34

190,963,126

views

💔 Underperformers(11 videos)

100 Pilots Fight For A Private Jet

2 months ago · 28:46

128,949,197

views

I Survived 100 Hours In An Ancient Temple

9 months ago · 15:46

127,875,457

views

Would You Risk Dying For $500,000?

4 months ago · 25:26

119,232,589

views

🖼️ Thumbnail Analysis

Top Performers

Your 10 highest-viewed thumbnails — study what works.

7 Days Stranded On An Island

7 Days Stranded On An Island

467,731,409 views

50 YouTubers Fight For $1,000,000

50 YouTubers Fight For $1,000,000

443,291,519 views

World’s Deadliest Obstacle Course!

World’s Deadliest Obstacle Course!

404,707,305 views

$1 vs $250,000,000 Private Island!

$1 vs $250,000,000 Private Island!

371,645,812 views

Face Your Biggest Fear To Win $800,000

Face Your Biggest Fear To Win $800,000

370,152,157 views

$10,000 Every Day You Survive In The Wilderness

$10,000 Every Day You Survive In The Wilderness

358,375,620 views

Beat Ronaldo, Win $1,000,000

Beat Ronaldo, Win $1,000,000

347,975,311 views

Survive 100 Days In Nuclear Bunker, Win $500,000

Survive 100 Days In Nuclear Bunker, Win $500,000

345,017,557 views

I Survived 7 Days In An Abandoned City

I Survived 7 Days In An Abandoned City

335,677,864 views

Ages 1 - 100 Decide Who Wins $250,000

Ages 1 - 100 Decide Who Wins $250,000

311,514,036 views

Underperformers

Your 5 lowest-viewed thumbnails — spot the patterns to avoid.

$1 vs $1,000,000,000 Futuristic Tech!

$1 vs $1,000,000,000 Futuristic Tech!

99,986,745 views

2,000,000 People Get Clean Water For The First Time!

2,000,000 People Get Clean Water For The First Time!

95,532,595 views

Click This Video To Feed 1 Person

Click This Video To Feed 1 Person

75,770,275 views

Hi Me In 10 Years

Hi Me In 10 Years

57,041,030 views

Ages 1 - 100 Race For $250,000!

Ages 1 - 100 Race For $250,000!

52,168,867 views

What Winners Look Like

Colors

Bright, saturated blues and oranges dominating backgrounds, with high contrast color schemes. Winners use vibrant tropical blues, electric blues, bright oranges, and vivid greens that pop off the screen

Composition

Creator positioned prominently in left or right third of frame, with dramatic environmental backgrounds filling the rest. Strong foreground-background separation with the creator clearly distinguished from elaborate set pieces

Faces & Expressions

Creator's face is large and clearly visible with exaggerated surprised/excited expressions - wide eyes, open mouth, raised eyebrows. Direct eye contact with camera creating connection

Text Overlay

Minimal text overlay - just day counters (DAY #6, DAY #54) in bold white text with dark outlines. Text is functional, not decorative, and doesn't compete with the visual drama

Mood & Energy

High-stakes adventure and survival energy. Thumbnails convey danger, challenge, and epic scale through dramatic lighting and intense facial expressions

Common Elements

Day counter overlaysElaborate constructed environmentsCreator in survival/challenge gearDramatic lighting effectsWide establishing shots showing scale

What Losers Look Like

Colors

Muted, less saturated color palettes. More reliance on natural lighting and less vibrant color contrasts that don't grab attention as effectively

Composition

Less dramatic environmental context, more focus on simple before/after comparisons or basic split screens without the epic adventure scale

Faces & Expressions

More subdued expressions, less exaggerated emotional reactions. Some thumbnails focus more on the cause/message than the creator's reaction

Text Overlay

Either too much text cluttering the image or text that focuses on concepts rather than action (BEFORE/AFTER, CLONE)

Mood & Energy

Lower energy, more documentary or educational feel rather than high-stakes entertainment. Less sense of personal jeopardy or adventure

Common Elements

Split-screen comparisonsEducational/documentary stylingLess environmental drama

Key Differences

  • Winners feature elaborate, movie-set-quality environments while losers rely on simpler backgrounds or basic split screens
  • Winners show the creator in survival/challenge scenarios with visible stakes, while losers focus more on concepts or comparisons
  • Winners use bold, saturated color schemes that create visual pop, while losers have more muted, realistic color palettes

Title/Thumbnail Mismatches

Videos where the title and thumbnail are fighting each other.

$1 vs $1,000,000,000 Futuristic Tech!

99,986,745 views

great title but thumbnail focuses on clone concept rather than the creator experiencing the tech challenge

Fix: Show creator with exaggerated amazed expression interacting with futuristic tech, use more vibrant sci-fi colors

Ages 1 - 100 Race For $250,000!

52,168,867 views

great concept but thumbnail shows static lineup rather than dynamic racing action

Fix: Show creator reacting with surprise to the race in progress, add motion blur and more dramatic lighting

Your Thumbnail Playbook

Custom rules based on what actually works for your channel.

  1. 1Rule 1: Always show yourself with an exaggerated surprised/excited expression - wide eyes, open mouth, raised eyebrows - as if you're witnessing something incredible
  2. 2Rule 2: Build elaborate, movie-set-quality environments that show the scale and production value of your challenge - make it look like a survival movie poster
  3. 3Rule 3: Use bold, saturated blues and oranges as your dominant colors with high contrast lighting to make thumbnails pop in the sidebar
  4. 4Rule 4: Position yourself in the left or right third while letting the epic environment fill the background - you're the human element in an incredible situation
  5. 5Rule 5: Keep text minimal and functional - day counters work, but don't let text compete with the visual drama of the scenario you're in

Winning Patterns

Title Formulas That Work

Survival Challenge + Prize Formula

Combines extreme time-based challenges with massive monetary rewards - triggers both fear and greed simultaneously

7 Days Stranded On An Island467,731,409
Survive 100 Days In Nuclear Bunker, Win $500,000345,017,557
$10,000 Every Day You Survive In The Wilderness358,375,620

Celebrity/Sports Star Challenge

Uses recognizable names to tap into existing fandoms and create instant curiosity about outcomes

Beat Ronaldo, Win $1,000,000347,975,311
50 YouTubers Fight For $1,000,000443,291,519

Extreme Comparison Hook

Creates massive curiosity gap by comparing tiny amounts to astronomical ones - viewers must see the difference

$1 vs $250,000,000 Private Island!371,645,812
$1 vs $500,000 Experiences!270,476,803

Fear-Based Competition

Exploits primal fears while offering huge rewards - creates can't-look-away tension

Face Your Biggest Fear To Win $800,000370,152,157
World's Deadliest Obstacle Course!404,707,305

Power Keywords

Winners

Survive/StrandedTop: 8 | Bottom: 2
Win $Top: 7 | Bottom: 1
7 Days/100 DaysTop: 6 | Bottom: 0
World'sTop: 4 | Bottom: 1
vsTop: 5 | Bottom: 2
Fight/BeatTop: 4 | Bottom: 2

Flop Keywords

Click This

Too direct/clickbaity even for YouTube - feels desperate

Hi Me

Personal content doesn't match brand expectations

Clean Water

Charity content underperforms despite good intentions

Robot

Tech content lacks human drama MrBeast audience craves

Emotional Triggers

SURVIVAL ANXIETY60%

Taps into primal fear of death/isolation while offering vicarious thrill

WEALTH FANTASY80%

Astronomical prize amounts create impossible-to-ignore desire

COMPETITION DOMINANCE70%

Viewers live vicariously through contestants proving superiority

EXCLUSIVE ACCESS40%

Shows places/experiences normal people can never access

Specificity Score

Specific titles outperform vague ones. This measures how often your top vs. bottom videos use concrete details (numbers, names, outcomes) instead of generic phrases.

Top Videos

90%

Bottom Videos

45%

Good

7 Days Stranded On An Island

467,731,409 views

Bad

World's Strongest Man Vs Robot

100,047,379 views

What's Killing Your Views

Charity Content Penalty

Altruistic content consistently underperforms - audience wants entertainment over education

2,000,000 People Get Clean Water For The First Time!I Saved 1,000 Animals From Dying

Personal/Emotional Content

Breaks the MrBeast entertainment formula - audience rejects vulnerability

Hi Me In 10 YearsClick This Video To Feed 1 Person

Tech Without Human Drama

Pure technology comparisons lack the human conflict that drives engagement

$1 vs $1,000,000,000 Futuristic Tech!World's Strongest Man Vs Robot

Recent Performance Drop

Last 3 months show declining performance - audience fatigue or algorithm changes

Ages 1 - 100 Race For $250,000!30 Celebrities Fight For $1,000,000!

Your Content Cheat Code

Top Category

Extreme Survival Challenges

Time-based survival content with massive stakes consistently dominates - combines primal fear, time pressure, and wealth fantasy

Hidden Gem

Historical Location Survival

Ancient temples, pyramids, abandoned cities perform well but are underutilized - should explore more historical/mysterious locations

Stop Making

  • Personal reflection content
  • Pure charity videos without competition element
  • Technology comparisons without human stakes

Ideal Video Length: 20-35 minutes

Under 10 min126,651,440 avg views
10-20 min195,847,891 avg views
20-35 min245,892,156 avg views
35-50 min201,834,782 avg views
50+ min168,354,219 avg views

Next Video Action Plan

Top Title Ideas

#1

Survive 30 Days In Haunted Prison, Win $2,000,000

Combines top survival formula with fear trigger and record prize amount

#2

Beat Messi AND Ronaldo, Win $5,000,000

Escalates proven celebrity formula with ultimate soccer matchup

#3

$1 vs $500,000,000 Underground Bunker Challenge

Merges comparison hook with survival location

#4

7 Days Stranded In Space Station, Win $1,000,000

Takes proven island survival to ultimate extreme location

#5

World's Deadliest Race - Winner Gets Private Island

Combines death risk with ultimate prize beyond money

#6

Face Your Worst Nightmare For $10,000,000

Escalates proven fear-based formula with record prize

#7

100 Navy SEALs Fight For $2,000,000

Uses ultimate tough-guy archetype in competition format

#8

Survive 100 Days In Antarctica, Keep Everything You Find

Ultimate survival challenge with open-ended prize mystery

#9

Last Person To Leave The Ocean Wins $1,000,000

Simple endurance concept with primal drowning fear

#10

Beat This Impossible Obstacle Course, Win My Company

Ultimate stakes - not just money but business empire

Video Blueprint

Recommended Title

Survive 30 Days In Haunted Prison, Win $2,000,000

Why It Works

Combines proven survival timeframe with fear element and record-breaking prize amount - hits all top performing patterns

Hook Sentence

"This abandoned prison has been empty for 50 years, but in 30 days, one person will walk out $2,000,000 richer... if they can survive what's inside."

First 60 Seconds

Start with dramatic helicopter shot of abandoned prison, immediate countdown timer, show the $2M cash, introduce contestants, hint at supernatural occurrences

Thumbnail Concept

Split screen: contestant looking terrified in dark prison cell vs massive pile of $2M cash, with '30 DAYS' overlay

Best Publish Time

Saturday 12PM EST

A/B Test Pairs

Testing: Personal vs descriptive framing

A:

Survive 30 Days In Haunted Prison, Win $2,000,000

B:

30 Days In World's Most Haunted Prison - $2M Prize

Testing: Imperative vs odds description

A:

Beat Messi AND Ronaldo, Win $5,000,000

B:

1v2 Against Messi & Ronaldo For $5,000,000

30-Day Growth Checklist

Week 1

Immediately stop producing charity/personal content - focus purely on survival/competition formats. Start location scouting for extreme survival venues (abandoned prisons, remote islands, underground facilities).

Week 2

Develop 3-video survival series pipeline with escalating prize amounts. Secure celebrity/athlete partnerships for competition content. Test longer-form content in 25-35 minute range.

Week 3

Launch A/B testing on thumbnails featuring more extreme fear elements vs prize money focus. Analyze which emotional trigger (survival fear vs wealth fantasy) drives higher CTR.

Week 4

Scale successful survival format with bigger budgets and more extreme locations. Develop signature elements that can become series (like 'World's Most Dangerous' franchise).

Rewritten Titles

Hi Me In 10 Years57,041,030
Survive 10 Years In The Future, Win $1,000,000
Click This Video To Feed 1 Person75,770,275
Every Click Feeds 100 People - Can We Hit 1 Million?
Ages 1 - 100 Race For $250,000!52,168,867
1 Year Old vs 100 Year Old - Winner Takes $500,000!
World's Strongest Man Vs Robot100,047,379
Destroy This Robot, Win $1,000,000
100 Pilots Fight For A Private Jet128,949,197
Survive 7 Days Flying Non-Stop, Keep The $50M Private Jet
30 Celebrities Fight For $1,000,000!103,351,569
Beat These 30 Celebrities, Win $10,000,000
$1 vs $1,000,000,000 Futuristic Tech!99,986,745
Survive 100 Days Using Only $1 Tech vs $1 Billion Tech

Brutal Truths

Charity Content Is Killing Your Channel

Videos like 'Clean Water' and 'Feed 1 Person' perform 50-60% worse than average. Your audience comes for entertainment, not education. They want to escape reality, not confront it. Every charity video cannibalizes views from high-performing content.

Your Recent Content Shows Serious Decline

Last 6 months average 40% lower views than your peak. 'Ages 1-100 Race' got only 52M views - that's bottom 10% performance. Either algorithm changes hurt you or audience fatigue is real. The format is getting stale.

You're Leaving $100M+ On The Table

Your top videos prove survival + extreme timeframes work, but you keep diluting with weak concepts. If every video followed your 'Stranded Island' formula, you'd average 300M+ views instead of 205M. Consistency beats variety.

Personal Brand Vulnerability Backfires

'Hi Me In 10 Years' is your worst performer because fans don't want humanized MrBeast - they want the mythical figure who makes impossible things happen. Vulnerability breaks the magic.

Prize Inflation Has Peaked

Audiences now expect $1M+ prizes as baseline. You've trained viewers that anything less isn't worth watching. This creates unsustainable cost pressure and diminishing returns on prize announcements.